Business Gifts: Best Practices
Business gifts represent the most popular application of promotional products. Business-to-business gifting is among the most effective uses of promotional merchandise for wooing and retaining customers with a no-strings-attached pitch.
According to a survey of 6,000 sales and marketing executives, 84% of business organizations are gift givers primarily in order to thank customers, build goodwill, and develop business. Preferred choices ranged from office/business accessories (favored by 47% of respondents) to gifts for the home (18%). The most popular selection for larger dollar amounts was a gift certificate.
Do buyers think purchasing business gifts is money well spent? For those respondents who actually measured results, 91% said they believe their gifting was at least “somewhat effective.” And 57% claimed that the bestowal of gifts was either “effective” or “very effective.”
But, as Jeff Kannett, president of Morton Grove, asserted, a business gift “is not always given because you expect to get something out of it. A business gift during the holidays to me is more sacred in that you hope you’re giving it with no obligation - as a thank-you for the 11 or 12 months [of the business relationship] that just passed.”
Whatever the reason, gifting is still very much on the rise. “We’ve always believed strongly that even if the economy is down, you still have to maintain those customer relationships.”
By Nelson and Ebel - Taken from August 2008 PPB
About Blue Hen Promotions
Blue Hen Promotions hatched in 1983, the result of many years involvement in marketing campaigns, community service, and political endeavors. Proud founder, Sally Oberle, envisioned her own marketing and promotions company where she “could do it better and give every client the personalized service and follow-up they expected and deserved.” Blue Hen Promotions is now known as one of the nation’s top 4% promotional products agencies.
Why Blue Hen?
Blue Hen Promotions is named after Delaware’s state bird, the Blue Hen, which was once known for its tenacity, strength, and bravery. During the Revolutionary War, Delaware’s soldiers were nicknamed the “Blue Hen’s Chickens.” We at Blue Hen Promotions are also a breed apart – uniquely single-minded in the pursuit of our clients’ marketing objectives.
What You Get From Blue Hen Promotions:
- A Woman-Owned Certified Business.
- A comprehensive marketing consultation, not a sales pitch.
- Individual, personal attention from our friendly marketing professionals.
- 24-hour access to our website loaded with products and marketing information.
- Up-to-date access to a CD ROM index of the entire promotional products industry and other web research capabilities, enabling us to find exactly what you want.
- Ability to develop an online company store for your business.
- Customized catalogs.
- Fulfillment and warehousing services
- State-of-the-art computer technology, allowing us to send artwork electronically.
- Access to a graphics department for creation of art as needed.
- Membership in the Promotional Products Association International, Advertising Specialty Institute, and numerous regional business and trade organizations.
- Over 23 years experience in the marketing and promotions business.
- Commitment to providing you with outstanding service, quality, and a great price.
- 100% satisfaction guarantee. You CAN place all of your eggs in one basket with Blue Hen!
Products and Services
Consider just a few of the thousands of products we offer and some of the ways that you can use them to your advantage…
Business and Executive Gifts demonstrate to your best customers that you appreciate their loyalty, while fostering goodwill and retention: briefcases, card cases, china, desk pen sets, calculators, cubed notepaper, phone cards, pocket secretaries, wallets…
Thank-Yous create new business contacts from satisfied customer referrals: bookmarks, calendars, candy, highlighters, key tags, magnets, mouse pads, tote bags, toys, travel mugs…
Golf Outings and Accessories maximize your return from company tournaments and sponsorships: clubs, bags, coolers, divot fixers, golf balls, shoe bags, tees, umbrellas…
Wearables provide phenomenal exposure for your company logo and message: aprons, blazers, caps/hats, golf shirts, fleece vests, jackets, neckwear, T-shirts, uniforms…
Employee Incentive and Recognition Programs reward, motivate, and build morale and corporate identity: premium gift catalogs, lanyards, crystal gifts, gourmet foods, DVD players, digital cameras…
Safety and Service Awards reinforce and encourage continued excellence in the workplace: calculators, clocks, coffee mugs, computer accessories, flashlights, jewelry, pens, plaques, watches…
And thousands more products not listed here! Contact us today for friendly, personalized service: 302-738-3330/ 888-4 BLUE HEN or bluehenpromo@comcast.net.
We're always hatching new ideas!
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